Management Letters/Cuadernos de Gestión: Recent submissions
Now showing items 17-20 of 349
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Exploring research on the management of business ethics
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] Society is constantly striving to promote actions that are environmentally, socially and economically sustainable in the long term. The initiatives that are currently being proposed are not only global, but corporate ... -
Consumer behavior on sustainable issues
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight ... -
Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in ... -
The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...