BackManagement Letters/Cuadernos de Gestión: Recent submissions
Now showing items 5-8 of 349
-
Innovations for sustainability in the roll-out of the Sustainable Development Goals
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2024-01-11)[EN] Companies have been adapting their strategic decisions in order to align with Sustainable Development Goals since 2015. A motivation for companies to align their strategic decisions with Sustainable Development Goals ... -
ICT and value co-creation in B2B: the new way of loyalty in service
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2024-01-11)[EN] In today’s competitive environment, it is emphasised that business digitalisation is one of the most important strategies to deal with new market challenges. This article argues that technology is a driving force ... -
The determinant conditions and causal mechanisms that explain the use of micromobility services
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2024-01-11)[EN] Mobility as a Service (MaaS) is presented as a possible solution to the sustainability challenges posed by the concentration of population in cities. Despite the wide range of services that it incorporates and the ... -
The motivational power of mobile gamified exercise apps
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that ...