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Now showing items 11-17 of 17
Morals in business organizations: an approach based on strategic value and strength for business management
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2011)
[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ ...
A reflection on the future of the quality management paradigm in the EU
(Escuela Universitaria de Estudios Empresariales, 2011)
In recent years, the Quality Management Paradigm has successfully taken root in the European Union’s business environment. Quality management besides being a multivariate issue including matters from management and economics ...
Country Branding and its effect on the consumer in the global market
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...
Is it desirable, necessary and possible to perform research using case studies?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Articles on the research methodology to be used in Business Economics generally address the key aspects involved in designing the research, such as procedure, techniques of evidence gathering and analysis and associated ...
Initiatives for the improvement of continuous management training
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)
[EN] Purpose. This work aims to present, from the company viewpoint, a structured account of management proposals and practices directed toward improving the intensity and effectiveness of continuous management training ...
Implementation of a nursing competency assessment system in public hospitals
(Escuela Universitaria de Estudios Empresariales, 2014-12-30)
Numerous problems are frequently observed when nursing competency assessment systems (NCAS) are implemented. How to effectively implement a nursing competency assessment system, according to academic and practical ...