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Now showing items 91-100 of 115
Online reverse auctions research in marketing versus SCM: A review and future directions
(Elsevier, 2023-11)
An online reverse auction (ORA) is a dynamic procurement mechanism that allows suppliers to compete in real time via a platform to gain a buyer's business. The ORA is a technological tool introduced in the late 1990s, ...
The buying center concept as a milestone in industrial marketing: Review and research agenda
(Elsevier, 2023-01-01)
The buying center (BC) has captivated the attention of researchers for >50 years, becoming a central element of organizational buying behavior. While it seems easy to identify the BC participants in any given situation, ...
A review of higher education image and reputation literature: Knowledge gaps and a research agenda
(Elsevier, 2018-01)
Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation managementis a complex issue and how
stakeholders perceive ...
The lemon market of insolvency proceedings in Spain in the new normal: Information, asymmetry, and adverse selection problems
(Taylor & Francis, 2023-12)
Insolvency proceedings are strategic for the competitiveness of a national economy. The new law, but also new financial situation of organizations affect the new normal of insolvency framework. In Europe, standards aimed ...
Tourist expertise and pre-travel value co-creation: Task-related processes and beyond
(Elsevier, 2020-12-06)
Our knowledge of how tourists could co-create value in the pre-travel stage is limited. This should be particularly worrying for tourism providers, as they could gain competitive advantage by improving their understanding ...
A cost-benefit approach of consumers’ intentions to participate in highly co-creative tourism activities during and after COVID-19: Evidence from wine tourism
(Elsevier, 2023-08-25)
From a provider perspective, co-creation has contributed to design more personalized, authentic and memorable destinations and experiences. However, the COVID-19 outbreak may have changed consumers' interest in high-contact ...
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
(Elsevier, 2011-09-13)
Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, ...
Expanding the task-dominant value cocreation narrative: The role of consumer expertise, and social and mental processes
(Sage, 2021-07-18)
This research proposes an integral model of cocreation processes before, during, and after a trip affecting customer value and anteceded by tourist expertise. Beyond prevailing task-related (coproduction) processes and the ...
Can employee ownership and human resource management policies clash in worker cooperatives? Lessons from a defunct cooperative
(John Wiley and Sons Ltd, 2019-02-20)
[EN] The article analyzes the interaction between employee ownership, HRM policies and practices and
HRM outcomes in the world‘s biggest industrial worker cooperative for decades and now defunct
Fagor Electrodomésticos. ...
Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs
(Taylor & Francis, 2007-01-05)
A conceptual framework is proposed that analyses the effect of perceived
service quality, customer satisfaction, trust in the energy provider and
perceived switching costs on customer loyalty in residential energy
markets. ...