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Estrategia de comunicación corporativa de las empresas socialmente responsables: análisis del Capital Relacional como base de las relaciones empresa-stakeholders
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)
Relationships between company and its stakeholders generate knowledge, Relational Capital and create long-term value. These are an intangible value that is not recognized in the balance sheets of companies. Therefore, ...