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Marcas y redes de generación de valor en el sector ovino del País Vasco
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2012)
El presente trabajo trata de determinar el potencial que subyace en la marca como instrumento generador de valor para el sector ovino vasco, y analiza en qué medida el sector está aprovechando ese potencial. El estudio ...
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
(Elsevier, 2011-09-13)
Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, ...