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Online reverse auctions research in marketing versus SCM: A review and future directions
(Elsevier, 2023-11)
An online reverse auction (ORA) is a dynamic procurement mechanism that allows suppliers to compete in real time via a platform to gain a buyer's business. The ORA is a technological tool introduced in the late 1990s, ...
The buying center concept as a milestone in industrial marketing: Review and research agenda
(Elsevier, 2023-01-01)
The buying center (BC) has captivated the attention of researchers for >50 years, becoming a central element of organizational buying behavior. While it seems easy to identify the BC participants in any given situation, ...