Browsing DOCENCIA by Author "Charterina, Jon"
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Data-driven urban commerce management: The case of Villena
Pérez Blanco, Julen (2022-12-14)[eng] Local commerce has been impacted by various external factors over the last decades. From the changeover to the euro in the early 2000s, to the great economic recession in 2008, to a global pandemic in the last two ... -
Use of social networks and the Internet 2.0 in marketing management by SMEs
Etxeita Irusta, Lezuri (2015-04-01)Nowadays, enterprises, and especially SMEs, are immersed in a very difficult economic situation. Therefore, they need new and innovative tools to compete in that environment. Integration of the internet 2.0 and social ...