BackBrowsing Volumen 20. Número 1 (2020) by Author "Ciobanu, Andreea V."
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The electronic word of mouth as a context variable in the hotel management decision-making process
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-01)[EN] The tourism literature claims more research regarding the electronic word-of-mouth (eWOM) impacts management, as well as the application of multidisciplinary theories, specifically in hotels. In order to fill this ...