Browsing (2008) Volumen 13. Número 24 by Author "Muela Molina, Clara"
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La publicidad en Internet: situación actual y tendencias en la comunicación con el consumidor
Muela Molina, Clara (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2008)The following article has as main objective describing the current situation of the interactive advertising in Spain analyzing the connection of this with the proper Internet user, as well as the favourite way of the ...