Browsing (2009) Volumen 14. Número 27 by Author "Pérez Rufí, José Patricio"
Now showing items 1-1 of 1
-
El ritmo del spot de televisión actual. Narrativa audiovisual y categorías temporales en el palmarés del Festival Cannes Lions 2007
Pérez Rufí, José Patricio (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2009)This paper explores the logics of construction of the television commercial from its relation with the narrative categories of time and rhythm. Acording to this objective we will approach the television advertisement text ...