Search
Now showing items 1-1 of 1
Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2019)
Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the ...