Back20 Liburuki. 3 Zenbakia (2020);;Volumen 20. Número 3 (2020): Recent submissions
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Temporal optimisation of signals emitted automatically by securities exchange indicators
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)[EN] Stock exchange indicators deliver buy/sell signals that enable analysts to improve the results of a strategy based strictly on fundamental analysis. Nonetheless, since the automatic implementation of signals as they ... -
The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)[EN] The aim of this study is to analyse the relationship between identification and loyalty in a public higher education institution in an institutional crisis context. In addition, the differences regarding the possible ... -
The mediating role of personnel training between innovation and performance: Evidence from the German pharmaceutical industry
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)[EN] Purpose – The need for companies to become more innovative has never been greater, because innovation helps them deal with a turbulent environment by providing them a sustainable competitive advantage. In this sense, ... -
¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)[ES] El desarrollo de este trabajo pretende una aproximación al concepto de innovación minorista, desde un triple enfoque: innovación de producto, innovación en marketing e innovación relacional. Además, se examinan sus ...