BackBrowsing Volumen 21. Número 1 (2021) by Issue Date
Now showing items 1-11 of 11
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Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by ... -
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential. However, ... -
Introduction to the Special Section: Tourism & Leisure
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)... -
Methodological elements to design a city branding with the use of grounded theory
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and ... -
Exploring the factors affecting the use of C2C in Colombia
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates ... -
The assurance of sustainability reports and their impact on stock market prices
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] The publication of non-financial information is a trend in recent decades in listed companies. From this fact, the need arises to provide credibility to the information by verifying an independent professional who ... -
Revisión de la investigación científica en ISO 9001 e ISO 14001: un análisis bibliométrico
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[ES] Este artículo realiza un estudio bibliométrico a través de la base de datos Web of Science (WoS) para conocer el estado del arte de las normas ISO 9001 e ISO 14001. Para ello, se hace una búsqueda de publicaciones, ... -
Análisis de la satisfacción y la lealtad en festivales musicales. Un estudio de caso en base al grado de conocimiento del jazz
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[ES] El principal objetivo de esta investigación es la realización de una segmentación, en base a los conocimientos musicales de los distintos géneros del Jazz, de los asistentes al festival de Jazz QurtubaJazz de Córdoba ... -
Quality marks as an economic consolidation factor for rural tourism
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] The economic viability of the companies is a more significant gap in rural tourism. The quality standards can be a new instrument to help consolidate rural businesses, because of its positive direct and indirect ... -
Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This ... -
Integración del cuidado de la salud en Euskadi: estudio cualitativo y diagnóstico del proceso de implementación de Osakidetza-Sistema Vasco de Salud
Hernando Sarachaga, Goizalde
; ; (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[ES] Este artículo analiza el proceso de integración del cuidado de la salud implementado en la Comunidad Autónoma del País Vasco (España) en su sistema público de salud (Osakidetza), que es un referente internacional, así ...