Browsing Management Letters/Cuadernos de Gestión by Author "Valencia Arias, Alejandro"

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      Characterization of entrepreneurial intention in university students as from Systemic Entrepreneurship Intention Model: a case study 

      Torres Velásquez, Jairo Adolfo; Valencia Arias, Alejandro; Bermúdez Hernández, Jonathan; Díez Echavarría, Luisa Fernanda; Urrego Marín, María Lucelly; Maussa Pérez, Fausto Orlando (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-06-01)
      [EN] This paper presents a characterization of the entrepreneurial intention of university students in the city of Medellin. It is based on a quantitative methodological design from a self-administered questionnaire that ...
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      Influence of social networks on the purchase decisions of university students 

      Gutiérrez Flórez, Lorena Estefania; Correa Escobar, Maria Isabel; Henao Restrepo, Andrés; Arango Botero, Diana; Valencia Arias, Alejandro (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
      [EN] The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the ...