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Characterization of entrepreneurial intention in university students as from Systemic Entrepreneurship Intention Model: a case study
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-06-01)
[EN] This paper presents a characterization of the entrepreneurial intention of university students in the city of Medellin. It is based on a quantitative methodological design from a self-administered questionnaire that ...
Influence of social networks on the purchase decisions of university students
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
[EN] The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the ...