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Iconic Architecture as a Catalyst for Wine Tourism: A Case Study of Marqués de Riscal.
(Sciendo (De Gruyter), 2024-04-02)
This article explores the intersection between Frank Gehry's iconic Hotel Marqués de Riscal (MdR) and the Marques de Riscal winery, investigating their causal relationship with the surge in wine tourism. Using Google Trends ...