Browsing Trabajos Académicos-Facultad de Economía y Empresa by Author "KOVARIK , JAROMIR"

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      Network perspective on two marketing strategies to appeal potential customers 

      Ochoa de Zuazola Pinedo, Saioa (2024-06-14)
      This thesis highlights the crucial role of network mechanisms in shaping companies' economic outcomes, emphasizing the adaptive and predictive capacities of brands that understand customer behaviours. Information flow and ...
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      The role of nudges in decision making 

      Elexalde Urrutia, Garazi (2024-06-14)
      The impact of nudges on decision-making has been explored in many contexts of socio-economic interest, revealing the effectiveness in influencing people's behavior. The present study investigates experimentally the effect ...