Browsing Artículos by Author "ESTEBAN GONZALEZ, MARIA VICTORIA"

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      The “industrial halo” and its impact on the assessment of corporate reputation 

      Calvo Iriarte, Emilio; Esteban González, María Victoria ORCID; Rodríguez Castellanos, Arturo ORCID (Emerald, 2024)
      Purpose – The gap that this research attempts to fill is to analyse the explanatory factor “industry” when assessing the reputation of a corporate group. In other words, this research attempts to demonstrate the impact ...