Back(2023) 28 Liburuki. 54 Zenbakia;;(2023) Volumen 28. Número 54: Recent submissions
Now showing items 13-16 of 16
-
Periodismo SOS. Del filantrocapitalismo al poder que mata
Casado del Río, Miguel Ángel
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
... -
The challenges of the Digital Society in the Nordic Countries and Spain: Democracy, Society and Culture
Casado del Río, Miguel Ángel (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
... -
Formula One on social networks: a successful strategy
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)This research, aims to analyze the dynamics of engagement rate of F1 through the social networks of the car teams participating in the FIA championship. Classical media are now incorporated and integrated by the production ... -
Estrategias de posicionamiento de marcas a través del apoyo de causas sociales: una perspectiva desde el análisis de marcas comerciales
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)Brands constitute the emotional link of companies with their audiences and through communication strategies are created to improve the image and generate positive attitudes towards brands. In the global, digital and ...