Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions
dc.contributor.author | Fernández Ferrín, Pilar | |
dc.contributor.author | Castro González, Sandra | |
dc.contributor.author | Bande Vilela, Belén | |
dc.contributor.author | Galán Ladero, María Mercedes | |
dc.date.accessioned | 2024-05-08T14:16:52Z | |
dc.date.available | 2024-05-08T14:16:52Z | |
dc.date.issued | 2024 | |
dc.identifier.citation | International Review on Public and Nonprofit Marketing 21 : 131-154 (2024) | es_ES |
dc.identifier.issn | 1865-1984 | |
dc.identifier.uri | http://hdl.handle.net/10810/67729 | |
dc.description.abstract | This paper proposes an explanatory model of the intention to pay for fair trade food products based on the stimulus-organism-response (S-O-R) theory. The research aims are to test the effects of general attitudes toward sustainable food products on the valuation of fair-trade food products, to study the effects of emotions on willingness to pay for fair trade food products and to analyse the mediating role of product evaluation and emotions. The proposed model was tested using an ordinary least squares estimation and an analysis combining the properties of parallel and serial mediation on a representative sample of 305 consumers in the Basque Country (Spain). Descriptive analyses indicate that respondents had a favourable attitude toward sustainable products and positively valued fair trade products. The willingness to pay was moderate. The results show the importance of emotions, especially pride, in transforming attitudes toward sustainable food products into a willingness to pay for fair trade food products. This study links the more general literature on sustainable products to that of fair-trade products, broadening the focus of the S-O-R theory. In addition, it helps fair trade organisations understand consumer behaviour influenced by positive emotions and attitudes towards sustainable products, including fair trade products. | es_ES |
dc.description.sponsorship | Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. The data collection in this research was supported by medicusmundi Álava/Araba and Enpresa Institutua, University of the Basque Country UPV/EHU (contract number 2020.0183). | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Springer Nature | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/es/ | * |
dc.subject | sustainable products | es_ES |
dc.subject | food | es_ES |
dc.subject | fair trade | es_ES |
dc.subject | emotions | es_ES |
dc.subject | willingness to pay | es_ES |
dc.subject | S-O-R model | es_ES |
dc.title | Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.holder | © The Author(s) 2023. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. | es_ES |
dc.rights.holder | Atribución 3.0 España | * |
dc.relation.publisherversion | https://link.springer.com/article/10.1007/s12208-023-00366-6 | es_ES |
dc.identifier.doi | 10.1007/s12208-023-00366-6 | |
dc.departamentoes | Economía financiera II | es_ES |
dc.departamentoeu | Finantza ekonomia II | es_ES |
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Except where otherwise noted, this item's license is described as © The Author(s) 2023. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.