Keys to success in an example of inter-competitor cooperation: The case of the "Big Seven" basque chefs
Aguirre García, María Soledad
Aldamiz-Echevarría González de Durana, Covadonga
Aparicio de Castro, María Gloria
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The case of the top chefs relates the two areas that are apparently most distant, nutrition and health technology. It is the element that binds the four, making them into a single whole. The results achieved by our chefs, in terms of their individual and collective success and their international projection of the image of the Basque Country comprise a goal to which other industries in the region should aspire. It is therefore our plan to apply the keys to this successful inter-competitor cooperation to development of the health technology industry. At the same time, we want to fulfil one of the aims that have been established for the food area: to make use of the country’s gastronomy-related assets.