Browsing (2012) Volumen 17. Número 33 by Title

Now showing items 11-13 of 13

    • Thumbnail

      Nuevos formatos publicitarios y telefonía móvil: los "mobile advergames" 

      Adelantado Mateu, Eulalia; Martí Parreño, José (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)
      This paper analyzes mobile advergames in the context of advertising formats used in mobile marketing. Based on the features and functionality that define these formats, this paper identifies the predominant type of these ...
    • Thumbnail

      Revistas iberoamericanas sobre comunicación 

      Aiestaran Yarza, Alazne (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)
      ...
    • Thumbnail

      Variaciones estratégicas en los spots electorales de televisión y de Internet en campaña electoral 

      Gómez Puertas, Lorena; Capdevila Gómez, Arantxa (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)
      The electoral campaign before the elections of March 9, 2008 was the first one in which the political parties decided to use Internet as media of his electoral spots. In this article are exposed the results of a research ...