Browsing (2012) Volumen 17. Número 33 by Title
Now showing items 11-13 of 13
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Nuevos formatos publicitarios y telefonía móvil: los "mobile advergames"
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)This paper analyzes mobile advergames in the context of advertising formats used in mobile marketing. Based on the features and functionality that define these formats, this paper identifies the predominant type of these ... -
Revistas iberoamericanas sobre comunicación
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)... -
Variaciones estratégicas en los spots electorales de televisión y de Internet en campaña electoral
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)The electoral campaign before the elections of March 9, 2008 was the first one in which the political parties decided to use Internet as media of his electoral spots. In this article are exposed the results of a research ...