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La comunicación visual de los productos a través del packaging. Un estudio de caso sobre la identidad visual de las botellas de leche
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2016)
Packaging has become a significant part of the visual ecosystem which has a great potential for communication. This potential should include the ability to transmit the typological identity of product in a highly competitive ...