Browsing (2017) Volumen 22. Número 42 by Title
Now showing items 10-11 of 11
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The smart city apps as the core of place branding strategy: a comparative analysis of innovation cases
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2017)The phenomenon of the smart cities represents the logical and natural development of traditional cities due to the improvement of communication technologies applied to the services they provide on daily operating processes. ... -
Twitter como herramienta para la comunicación en salud en el contexto del fomento de la donación de órganos en el Perú
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2017)This article analyzes the characteristics of the communication through Twitter in the framework of the promotion of organ donation, based on the study of the publications of the Ministry of Health (Minsa) and Social Health ...